More bookings, more sales, more stoke: Powder Mad’s digital reinvention

PowderMad is more than just a website—it’s a thriving community for off-piste and backcountry skiing enthusiasts. They organise epic ski trips, offer expert advice, and sell top-tier gear for those who live for powder days. But their old website wasn’t doing them justice. It felt outdated, was clunky to navigate, and made booking trips harder than it needed to be. Plus, they were missing out on a huge opportunity to sell skiing gear online.

The challenge: an outdated website holding back growth

When PowderMad teamed up with Verse, their goal was clear: completely reimagine their digital presence. They needed a sleek, intuitive website that captured the energy of their community, made trip booking effortless, and introduced a new e-commerce platform to boost revenue. On top of that, they wanted to level up their brand, making it feel as bold and adventurous as the skiers who rely on them.

The solution: a complete digital overhaul

We started by digging deep into their community—talking to members, understanding their pain points, and mapping out a user experience that actually made sense. The new design focused on smooth, intuitive navigation, making it easier than ever to explore trips, find the right gear, and dive into expert content.

We also knew content was key. PowderMad’s members aren’t just looking for gear and trips—they want insider knowledge, expert tips, and stories from fellow skiers. So we helped elevate their content strategy, making high-value articles a core part of the site.

And of course, we gave the brand a serious refresh. PowderMad’s new visual identity is bold, adventurous, and unmistakably their own. That fresh new look helped drive a 30% increase in new member sign-ups, proving that the right branding makes all the difference.